Typeface designed for the NFL Detroit Lions

based on their new logo, 2009.

Agency, National Football League.

AD Christina Walker.

Branding design for Campbell’s Chunky Soup brand.Typeface and slogan design for new campaign.

AD, Eric Glickman. Agency, Young & Rubicam, 2005.

Typeface design for the Xerox Phaser ad campaign.

Creative direction was to blend the headline with
a visual image to reinforce the brand.

AD, Greg Elkin. CW Mike Macina.

Agency, Young & Rubicam, 2000.

Design typeface for the Pella windows brand.

CD,  Tom Pratt. Agency, Young & Rubicam, 2004.

Designed typeface based on the Camel cigarettes logo.

Agency, Young & Rubicam.

 

Designed typeface for the New York Life Insurance company based on their existing logo to launch a new campaign. NYL logo designed by Raphael Boguslav. Agency, Taxi Inc. 2007.

Script typeface design for a new campaign.

Client: Avrett Free Ginsberg / Purina / 2011

Typeface design for a new campaign.

Client: Avrett Free Ginsberg / Purina Cat Chow / 2012

Typeface design based on the Newport Pleasure logo.

Client: Avrett Free Ginsburg / Newport Pleasure / 2011

Ray Cruz • CruzTypeDesign.com • Call for inquiries 201.669.9216 • Copyright 2013